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Digitalization is on everyone’s lips and everywhere we go. The whole world is talking about digitalization and its impact on the economy and people’s day-to-day lives.

In chemical distribution too, digitalization offers a win-win situation for Brenntag and its partners. New technologies and generational changes in behaviour are leading to new ways of working. Brenntag will deliberately leverage this potential and aims to be the market leader in digital chemical distribution too.

We have combined and accelerated our activities in this area by setting up “DigiB”, a Brenntag subsidiary based in Amsterdam.

The team in Amsterdam uses different working methods, including “design thinking”.

Digitalization is changing the way we collaborate – both internally at Brenntag and externally with our partners. Our digital services reduce the complexity of the value chain and workflows for our partners. This “digital mindset” also offers greater transparency and speed in sharing expertise and market information, for example.

Our DigiB team is intercultural, multifunctional and made up of IT specialists and chemical distribution professionals. The work this team does is very wide-ranging and aimed at leveraging the benefits of digitalization for Brenntag and its partners along the entire length of the value chain. The team is currently working to adapt Brenntag’s infrastructure to the possibilities being opened up by digitalization and to set up a digital sales channel.

» Digitalization opens up a number of new opportunities for us here at Brenntag. The combination of a global logistics network, thousands of products, our excellent relationships with suppliers and our team of professionals all over the world enables us to put together a range of information and services for our customers that is unrivalled in the chemical distribution industry. «

Maarten StramRood

Chief Digital Officer, DigiB

The innovations and digital solutions, including more efficient processes and easy-to-use applications, harbour substantial potential for Brenntag and its partners and will change Brenntag’s business for the better. By developing digital services, we aim to offer our partners real added value in terms of speed, simplicity, transparency and information. We are already the world number one in chemical distribution and over the long term will occupy this position in our industry’s digital realm too.